|XEMEX - a modern classic |
XEMEX bears the signature of the internationally renowned and acclaimed Swiss designer Ruedi Külling. Xemex Swiss Watch launched its first watch model, the “Offroad No. 1“.
XEMEX was awarded several prizes at design competitions both nationally and internationally.
In 2008 XEMEX received the “GOOD DESIGN” Award for Personal Goods of the Chicago Athenaeum – the probably most valued Design Award worldwide.
However, the success of XEMEX is not only due to its outstanding, fundamentally unique design. When Ruedi Külling founded Xemex Swiss Watch in 1996, he planned the brand with all its characteristics from the very beginning.
The XEMEX brand is a completely coordinated unit. Name, logo, image and design are all in harmony and complement each other perfectly. The name can be pronounced anywhere in the world and can be read from both left to right and right to left; this is underlined by the clear typography of the logo.
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